dasfewfa: Chinese competitors, Google TV Internet TV manufacturers targetinMoncler Sito UfficialeUGG Australia

Li Haiqiang

living room was bustling. Not surprisingly, in the next 10 months,Moncler Sito Ufficiale, was dubbed a \revealed the news.

March this year, Google, Intel and Sony announced the joint development is the \TV products will be Taylor. According to introduction, this product can be always connected to the Internet, users can search through, browse the massive network of video, satellite TV, cable channels and switch between network video, you can download and install various software applications. Senior product manager with Google in the even? Chandra (Rishi Chandra) as saying that this TV products, \

truly embrace the Internet to television sets, deputy chief engineer of the Sichuan Changhong Yang Dan, it seems, the occurrence of this change is the trend, and even more some nights.

Now, in and under the combination of the Internet, saying the \\Although the 90s of last century,UGG Australia, such as Microsoft spent billions of dollars in \TV is still a \

\that the Internet TV and its business behind it to re-form is to return home entertainment center TV opportunity.

Hello, Internet

trying to seize this opportunity, and not just Google, Apple and Intel are. In fact, in the Chinese market in the past two years, \

beginning in 2009, the mainstream TV companies such as Hisense, TCL, Skyworth, Konka, Changhong and so on, have the main push with network functions, \According to the State Information Center statistics: in 2009 the total sales of Internet TV flat-panel TV sales of 15% to 20%, overall sales for the three million to four million units. According to data provided by Orville advice, first quarter of 2010, China sold 82 million units of Internet TV, Internet TV is expected annual sales of more than 7.7 million units,UGGS Schoenen, market growth will exceed 700%.

\Web TV products, Internet TV 2010 is expected to account for the overall amount of Konka flat panel TV of 60%. In addition to Konka, the beginning of this year, TCL also announced that more than 40-inch TV products into a comprehensive network of TV production, and Changhong is halted and an ordinary 32-inch and above flat-panel TVs, converted to the production of new models with network features .

according to the sensitivity of the induction D, the moment the mainstream of the Internet TV industry chain can be divided into content providers, content control platform for broadcast operators and Internet CDN operators, terminal manufacturers and users of five parts, while to promote the \

one, because the characteristics of the industry chain, terminal manufacturers to integrate and provide the appropriate broadcast control platform to become the content of the operator's client, the user terminal through the purchase of one machine, the use of broadband network access Internet TV platform, so the \The more important reason is, \

present, the gross margin end TV manufacturers have been very cramped space, the statistics from Display Search, the latest 5-year average annual price of LCD TVs up to 20% price cut. Major domestic TV manufacturers, according to the 2010 mid-year report of listed companies published data, the industry's gross profit margin of 16% -20% concentrated in the interval.

\The gross margin will be a little higher than ordinary products, \In general, the terminal market,Moncler Online, size, configuration similar to the price of Internet TV products will be higher than the average a few hundred to thousand dollars. According to rough estimates, the end of 2009 when the Internet TV product gross margin of about 35%, while prices declined this year, but gross margins are still about 30%.

addition to higher gross margins, Yang Dan in view, Internet TV brings more critical and long-term effects, is to \

Accordingly, Yang Dan, that appliance manufacturers will jump from the \in the \

and this change in the natural channel in Shanghai, President Yang Xingping (microblogging) appears, it is also subject to impact of the Internet, such as mobile phones, color TV and other industries have faced the \\Forum \

appliances in CITIC Securities analyst Hu Yali view, \Therefore, to achieve this change, not just device manufacturers to meet user requirements to process and need from the content production, distribution, transmission by the hardware manufacturer of the market, \and content, to create and explore the needs of users.

from homogeneity to differentiation

in Huang Xinzhong view, the development of Internet TV,uggs outlet nederland, the domestic manufacturers in the technical problems are relatively small,UGG Paris, the greatest constraint is to Since the content.

and Google TV trying to \Yang Dan in view, Internet TV content development, terminal manufacturers must walk a more lengthy \standard selection of suitable partners.

9 7, Konka Group and SMG's audio-visual business operators BesTV (BBTV) signed an agreement to jointly promote the establishment of network television sharp intelligence alliance, its Internet TV platform will be handed over a hundred video content Vision operations and the launch of \

according to Huang Xinzhong introduction, cooperation, the Konka Internet TV platform for online video content will be handed over BesTV operations BesTV to have Konka offering free Internet TV video on its platform content on-demand services, and Konka Zeyi each TV \reality. \

since April this year, the SARFT issued two \platform integrators, audio and video programs can get genuine resources. At present, China approved the content of Internet TV license and the license integrated with a complete Internet TV license, you can launch a nationwide Internet TV broadcast control integration,UGG Adirondack, content, content and other business operations operators, is only China's Internet Radio (CNTV) , Hangzhou, China BesTV and the number three.

Therefore, choosing one of cooperation, the Internet TV content, especially video content platform type control by the operators, terminal manufacturers also became the usual mode of content platforms built. Since the beginning of this year, Skyworth and CNTV, Hisense, TCL and Changhong between the number and Hangzhou are also related to the agency co-operation.

\legitimate, but also directly connected to the Internet than previously, and now use radio and television network port, an advantage in bandwidth, users will also increase the fluency of view. However, Yang Dan, it seems, this way, each terminal vendors can provide the Internet TV content will be \conducive to the formation of healthy competition.

the content of the video control policy constraints facing the development of the platform. Therefore, such as Changhong,Moncler Jassen, TCL and other content companies expand efforts will be turned to \

According to Yang Dan, last year December, Changhong and TCL formed a joint venture in Guangzhou Huan network technology, mainly to explore value-added services to provide Internet TV and broadcast by the content control technology, the establishment of appropriate control of the content for non- The broadcast control platforms, for example, educational content, and compatibility with a number of charges related to the content. Among them, only the rainbow connection, the Institute will be put into a team to control the content of non-main building of the platform, the scale of hundreds of people. In addition to Changhong and TCL, Skyworth recently started trying to cool open network platform through its Internet TV services such as \

Although the domestic market since last year, sales continued to surge in Internet TV, but according to Orville Consulting (AVC) in August this year, Changchun and Changsha on both the existing network TV users conducted a sample survey. The results are not cause for optimism: the current users to buy network television, the real proportion of active users less than 5% (here the active users, referring to the application of network features weekly real users more than 2 hours), many users only Internet TV feature is not used, or even do not know their own TV with network TV function.

advice based on the analysis of Ovid, in addition to other consumer habits to be formed and, more importantly, is the product of Internet TV content and lack of more simple and also to a certain extent, affected the user perception of the Internet.

this, you need all aspects of the industry chain to form a more effective coordination and cooperation. In the small of the sensitive view, \

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